Online Monitoring of counterfeit

With the development in technology over the recent times, the number of e-commerce platforms have gradually escalated. These platforms not only help in propagating a business beyond geographical limitations but also provide consumer friendly deals, making them the most preferred forum to shop. However, on a downscale, these platforms have also provided a ready platter for the counterfeiters to sell counterfeit merchandises and proliferate deeper within the domestic as well as the international markets.